Will Excelso buy from Baduy?
This picture shows us the Baduy women processing coffee bean traditionally. Coffee is agricultural commodity produced by Baduy Villagers. Nevertheless, it does not a prime agricultural product. Rice is the main product cultivated in the entire villages. The whole process of cultivating rice, from opening the land to harvesting, are all sacred activities. They are not just mundane business. To plant 'padi' or rice is to spell holy sentences over the richness of the Earth that will giving birth so as life's prolonged.
If we are able to persuade the Baduy Villagers to plant coffee additional to rice on their 2,000 acre of rich soil and sell the harvesting bean to Excelso, the benefit will be tremendous. Let's just make a rough business calculation.
On every acre of land, the yielding is averaged at 5 tons a year. So, the bottom line that the Baduy Villagers will get is around USD5,000,000 on the assumption of the coffee bean priced at USD0.5/kg. In Rupiah (IDR) it says, Rp.45 billion(!) Not too bad for 10,000 population in the Villages. Somebody want to invest?
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